Sales Manager (m/f/n)
E-retail Excellence for OTC Pet Healthcare products:
Development and roll-out of e-retail KPI tracking tool and playbook
Winning Market Share with our over the counter (OTC) Pet Healthcare portfolio including flagship brands like FRONTLINE® requires excellence in e-retail a channel with growing importance. The project has the purpose to develop an e-retail KPI tracking tool and playbook to lead and inspire local e-retail capabilities and ensure excellence in e-retail execution.
Concretely, detailed task description without personal reference, which reveals the independency of the service provision
The scope of services includes the following tasks, which are independently performed by the external contractor:
Development of a global e-retail KPI tracking tool
o Define KPIs to measure efficiency of our e-Retail performance (incl. Return On Invest) as base for business decisions like corrective actions or budget allocation
o Define potential data gaps to build KPIs and prepare proposal how to close data gaps.
o Data will be delivered by Boehringer Ingelheim
o Define requirements of KPI tracking tool and handover results to KPI tool developer
o Test KPI tracking tool on consistency with defined requirements
o Initiation of e-retail Customer insight development (incl. e-retail trend and competition monitoring)
o Screen existing inhouse e-retail customer insights (incl. e-retail trend and competition monitoring) provided by Boehringer Ingelheim and define knowledge gaps
o Prepare proposal how to close knowledge gap and check feasibility of proposal with internal Customer Insights and key Account teams in defined project meetings.
o Collection and assessment of existing inhouse e-retail best practices from key country clusters
o Get in contact with local key account teams (contact list will be provided by BI) in key geographies to collect their best practice e-Retail cases
o Consolidate available best practice cases and prepare proposal for BI what cases should be rolled-out to further geographies
o Development of a global e-retail playbook proposal to document findings to build capability and excellence in execution in local markets. The proposal will be reviewed and approved by BI.
o Cascade e-retail KPI tracking tool and playbook to markets and train country teams in alignment with BI Sales & Key Account Management and e-retail functions.
o Prepare proposal for training materials, which will be reviewed by BI due to legal requirements