Brand Manager (m/f/n)
Scientific communication management
The service is requested as part of defined scientific communication and media projects in connection with our open innovation portal opnMe.com. The purpose of the project is to independently coordinate, and steer defined external (and potentially internal) digital communication activities for specific opnMe projects and to organize a public opnMe online seminar with external and internal scientific speakers. The contractor will be in charge to define, coordinate and implement specific (scientific) coordinate digital communication with external and internal scientific partners on various digital communication channels to achieve sufficient awareness and engagement for defined opnMe activities.
The contractor will receive from BI all required system access, internal and external stakeholder contact details, and creative guide- and styleguides of opnMe.com and Boehringer Ingelheim.
Working language is English. Command of German not required. 100% remote location possible. Working time should ideally be aligned with CET or GMT zone.
The scope of services includes the following tasks, which are independently performed by the external contractor:
1. Online seminar coordination
Coordination of opnMe online seminars (colloquially referred to as “webinar”) with external and internal speakers and internal and external stakeholders which are required to set up the “webinar”. This also includes the independent coordination of the set-up of the “seminar channel/platform” which is provided by an external IT agency and involves additional colleagues of BI. It also includes the coordination of the set-up and monitoring of online registration process for external participants. Flank with suitable digital communication strategy using LinkedIn, Twitter, and potentially other selected communication channels (pre-, during and post-live posts and activities). Documentation of the campaign as part of powerpoint deck and presentation and discussion to opnMe communication team.
Current task: Coordination of a planned online seminar (colloquially referred to as “webinar”) on the topic of “SMARCA4 biology in alveolar rhabdomyosarcoma and the role opnMe played in it” (working title) with external and internal speakers (preliminary speaker list defined but requires confirmation) and internal and external stakeholders which are required to set up the “webinar”. This also includes the independent coordination of the set-up of the “seminar channel/platform” which is provided by an external IT agency and involves additional colleagues of BI (processes partly established based on previous online seminar for opnMe in March 2021). It also includes the coordination of the set-up and monitoring of online registration process for external participants. Flank with suitable digital communication strategy using LinkedIn, Twitter, and potentially other selected communication channels (pre-, during and post-live posts and activities). Documentation of the campaign as part of powerpoint deck and presentation and discussion to opnMe communication team.
2. Defined testimonial creation / opnMe use cases - Communication on suitable internal and external channels
Lead testimonial creation with external opnMe users: Generation of contacts and contents, translation into suitable communication stories, generation of output suitable for digital communication.
Current task: Proteomics analysis for the opnMe PROTAC molecules
Together with scientific collaboration partners from a major US academic and BI researchers define and coordinate the production of (social media) communication contents (copy and photos) based on research results for organic and paid campaigns on the subject of “Proteomics analysis for the opnMe PROTAC molecules” (working title).
3. Coordination of previously defined opnMe projects
Coordination of concrete opnMe projects from the M2O, opn2EXPERTS, and/or M4C programs. This includes generation of relevant scientific contents for (digital) communication on organic and paid media (e.g., LinkedIn, Twitter, Research Gate, Adobe Campaign based on opnMe newsletter subscribers, opnMe news item, Springer Nature web banners, Google search and display Ads).
Coordination of photo sessions with scientists featured with BI or external photographers.
For all, obtain relevant consents from persons featured publicly to adhere to EU GDPR regulations. (following an internally established BI process)
The contractor will independently lead the mandatory publication content release(s) of materials generated as part of his/her tasks that require regulatory or legal review, following a defined internal process (BI internal approval processes).
For the internal clearance of social media communication materials, obtain clearance via the internal GAIN process (together with Corp. Communications and an external agency).
For all activities, coordinate the generation of Adobe Analysis (AA) tracking links and integrate into selected communication materials (tracking links will be generated by intern). Generate actionable insights based on predefined and novel KPIs with help of AA analyses provided by an Adobe analyst. Presentation of insights to opnMe communication team.
For all activities, provide subject matter expertise advice on coordination and steering of paid media campaigns of various digital communication channels. Target groups are scientists or other specialists from academia, biotech, and life science who focus on defined subjects, such as molecular biology, translational work, digital topics across various fields with links to either human or animal disease with unmet medical need.